Eco-Innovation in Hotel Companies of Oaxaca, Mexico
Keywords:
scale, eco-innovation, hotel, environmental performanceAbstract
The purpose of this study was to develop a reliable and valid scale of measurement for eco-innovation in hotel service and based on it delve into environmental outcomes that it can generate, through the analysis of the relationship between eco-innovation and environmental performance, in a sample of 130 hotels located in Oaxaca, Mexico.
Principal components analysis with varimax rotation was carried out to evaluate the instrument’s construct validity and examine its internal structure, and Cronbach’s alpha coefficient was calculated to determine internal consistency of the scale; a correlation analysis was conducted to know the relationship between eco-innovation and environmental performance.
The data analysis was performed using the SPSS statistical package. Factor analysis revealed four dimensions of eco-innovation: services, processes, marketing and organizational method; these four dimensions explain 78% of the total variance and have a Cronbach’s alpha of 0.941 for the entire scale, with regard to the relationship between eco-innovation and environmental performance. The findings show a positive and significant link between eco-innovation and environmental performance.
This research has contributed to the study of eco-innovation in hospitality, this has implications for hotels because eco-innovation is a necessary tool to reduce environmental pressures and it can help to increase competitive positions.
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